Surprise: YouTube TV price goes way up, effective immediately

Picture of YouTube TV on a Google Pixel.

Credit: Williams Pelegrin / Android Authority
  • The YouTube TV price has gone up immediately from $49.99 to $64.99 a month.
  • This is the biggest single price increase for the live TV streaming service since it first launched in February 2017.
  • YouTube also added eight new channels to the base service and recently added HBO Max and Cinemax as add-on channels.

Google’s YouTube TV first launched in February 2017 for the price of $34.99. Since then, the service has been adding more and more cable TV channels to its live TV streaming service. It has also seen a number of price increases. Today, Google announced the YouTube TV price has gone up by its largest amount since its launch.

In a blog post, Google revealed the YouTube TV price tag is going up by $15, from $49.99 to $64.99 a month. The price boost is going up immediately for new subscribers. Current users will see the price go up in their billing cycles or after July 30.

Along with the price increase, YouTube TV is also adding eight new cable TV channels from Viacom. They include BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1. More Viacom channels, including BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick will be added to the service sometime in the near future. It also recently added HBO Max and Cinemax as add-on channels. HBO Max costs $14.99 a month and Cinemax costs $9.99 a month.

Related: How to cancel your YouTube TV subscription

In terms of the new and higher price, the blog post stated that Google does “realize how hard this is for our members.” However, it added that the YouTube TV price is going up because of the increased costs of adding more content to the service. Google believes that the new $64.99 monthly price is still a good value for the money. That base price includes features unlimited cloud DVR space, support for up to six profiles, and support for up to three concurrent streams per account.

If you are a current YouTube subscriber and feel that the price boost to $64.99 a month is just too much money for you to spend right now, you can cancel or pause your subscription.

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